Unlocking $150M in Aftermarket EBITDA Potential
How a Tier 1 automotive and heavy equipment supplier turned its aftermarket business into a standalone growth and profit engine.
Contact usA Tier 1 automotive and heavy equipment supplier held a rare position. Its aftermarket business, only 12 percent of total revenue, generated more than half of company EBITDA. The profit was already there. What the business lacked was the structure to grow it.
Aftermarket ran inside an organization built for original equipment. Original-equipment priorities set the agenda in every function, which diluted aftermarket focus and slowed decision-making. Availability gaps and inconsistent service levels held back growth, customer experience, and loyalty. With a spin-off of a major business unit on the horizon, the supplier needed to raise aftermarket performance and enterprise value at the same time.
Ducker Carlisle partnered with the supplier to benchmark performance against industry leaders, design a standalone operating model, and build a roadmap to scale. Over 18 months, that work has moved from diagnosis into a multi-phased transformation.
Download the full case study (PDF)Key results
A roadmap to 5 percent aftermarket revenue CAGR and +68 percent EBITDA growth by 2030.
+$150 million in identified EBITDA potential, which is $50 million above the original objective.
A target fill rate of 97.5 percent, lifting availability, retention, and incremental revenue.
A standalone aftermarket organization and profit and loss, establishing the blueprint for the planned spin-off.
Superior profitability, trapped in an OE-first structure
In fiscal year 2024, aftermarket delivered a share of profit far out of proportion to its share of revenue. The margin advantage was clear. The organizational model was not built to capture it.
12% → Aftermarket share of EBITDA
52%
A fragmented structure meant no single point of accountability for aftermarket, challenging cross-functional collaboration, and limited responsiveness to aftermarket customers. Reaching the growth ambition required a step-change in investment, capabilities, and governance.
Aftermarket is the next frontier of value creation, but only for those who leverage the structure, capabilities, and discipline to unlock it.
Ducker CarlisleSetting a clear 2030 ambition
Ducker Carlisle and the supplier set two objectives. The first was to accelerate profitable aftermarket growth, moving aftermarket from a constrained line inside the core business to a deliberate, well-resourced growth engine. The second was to maximize enterprise value ahead of the planned spin-off of a major business unit.
Benchmarking performance against industry leaders
The work started with a benchmark-anchored diagnostic. Drawing on more than 30 years of proprietary aftermarket benchmarks across parts, service, and supply chain, the team quantified performance against industry leaders and identified the gaps that mattered most. Prioritization then concentrated effort on the highest-return opportunities across revenue and profit management, product management, supply chain performance, channel performance, and brand perception.
Designing the future operating model
Standardizing processes was necessary but not sufficient. Processes are one dimension of an operating model, and changing them without adjusting the surrounding structure rarely holds. The team knew a lasting result depended on the organization around the processes.
The key enabler was moving aftermarket to its own profit and loss. A global, independent structure replaced the fragmented model, creating a single point of accountability, giving the business its own decision rights and governance, and shifting resources toward the higher-margin business. This mirrors how leading peers already run aftermarket as an independent organization.
Building the roadmap to value
The roadmap identified more than $150 million in EBITDA potential by 2030, which is $50 million above the original objective. The uplift is driven by prioritized, high-return initiatives across four levers: operational excellence from streamlined processes, availability at a 97.5 percent fill rate, top-line growth from targeted commercial levers, and commercial excellence through pricing discipline and segmentation. A rebuilt brand position and a service-parts-first philosophy reinforce the shift.
With the transformation now in multi-phased implementation, the supplier has both a path to sustainable EBITDA expansion and an established blueprint for a standalone aftermarket operating model ahead of the spin-off.
Winning in aftermarket requires a clear strategy and the operational discipline to generate measurable results.
Ducker CarlisleReady to turn aftermarket into a growth engine?
Talk with our aftermarket team about benchmarking your performance, designing the operating model, and building the roadmap to value.
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