The wall street journal: more aluminum cars? Not so fast

THE WALL STREET JOURNAL: MORE ALUMINUM CARS? NOT SO FAST

By: Chester Dawson

Aluminum may not be the new steel, according to a new study, as auto makers’ use of a single predominant lightweight material such as aluminum in vehicles like Ford Motor Co.’s F-150 pickup is giving way to a patchwork of materials replacing heavier sheet metal.

Long seen as a lighter but far more expensive alternative to steel for automotive manufacturers, aluminum has enjoyed a surge as engineers scramble to shave weight amid tighter emissions standards. A new study to be issued Monday by DuckerFrontier says the use of aluminum in vehicles is projected to grow 42% over the next decade, but at a slower pace than in previous forecasts.

The average vehicle sold today weighs nearly 4,000 pounds and is made of rubber, plastic, steel, aluminum, upholstery and other materials. Auto makers have worked to make every component—from body panels and engines to brackets and windshields—lighter, often by substituting materials that can add costs but improve miles per gallon.

Ford’s shift in 2014 from steel sheet metal to aluminum for the best-selling F-150’s body panels, which represent a meaty portion of a vehicle’s structure, was seen as a tipping point for aluminum because sales and production volumes of Ford’s truck are so high.

Designers, more recently, have decided to use a mix of materials including magnesium and carbon fiber to achieve weight savings, and steelmakers have rolled out stronger but thinner, lighter steels

At the same time, the Trump administration is considering softening fuel economy regulations, which could slow so-called light-weighting efforts as urgency fades. 

“You’ll probably never see anything again that’s as aluminum intensive,” Dick Shultz, co-author of the DuckerFrontier study, said in an interview. While Ford slimmed down its F-150 by 700 pounds via aluminum, it also added $1,000 in costs per vehicle, he said while predicting the next generation F-150 would likely use less aluminum in favor of other materials.

CLICK HERE TO READ MORE

Accelerating automotive growth opportunities

ACCELERATING AUTOMOTIVE GROWTH OPPORTUNITIES

Growth is being driven by new players, new technologies and a rapid change in suppliers and sales channels to the automotive OE and aftermarket. As North American light vehicle volumes moderate in comparison to recent years, corporate growth and profitability expectations will surely not.

Earlier this month (July 4) the NY Times reported, “Automakers said this week that sales dropped in June for a sixth consecutive month, falling by 3 percent from a year ago, a trend that analysts do not see letting up anytime soon.”

Source:Bureau of Economic Analysis, via Federal Reserve

Riding the wave of year-over-year increasing industry volumes will not be a significant means to achieve necessary growth rates over the next five years. Many companies have tightened their belts since the automotive crisis in 2008 and 2009, and may likely weather any uncertainty. However, some companies will find ways to prosper in this dynamic time, while others merely endure.

Flexibility, diversity, thinking broadly with speed and confidence is critical to driving above-average returns. To do this, in-depth research and analysis is essential. Required actions and investments take time and planning to materialize, and should be built on an intimate understanding of customers and markets. Driven by emerging technologies, new mobility solutions, regulatory push and consumer preferences, suppliers are changing quickly and dramatically.

Where are the largest opportunities: Which markets, products, materials, technologies, customers offer the greatest potential?

How do you get there: Organic investment, acquisition, commercial collaboration, or another way?

“We at DuckerFrontier have supported clients in and around the automotive OE and aftermarket space, providing market intelligence and critical insight on many recent transactions, enabling investments with confidence and speed that deliver growth and profit expansion for our clients,” said Scott Ulnick, DuckerFrontier Managing Principal.

Across the industry, suppliers are actively trying to capture the tailwinds in the market. For example, Samsung Electronics purchased Harman in Feb. 2017, with plans to leverage its position and capabilities to become a long-term leader in the growing area of automotive electronics. This includes navigation systems, infotainment, telematics and driver-assistance technologies, now estimated to account for at least 30% of current vehicle cost.

The Faurecia Automotive Exteriors business unit was sold to Plastic Omnium in July of 2016, to allow for accelerated investment and growth in other key areas like sustainable mobility and the cockpit of the future. This kind of action is driving strong profitable growth, per Patrick Koller, Faurecia CEO. “It will also move into adjacent and new markets such as high-horsepower and industrial applications, in particular using its breakthrough deNOx technology, which was acquired with Amminex,” Koller stated. “Our ambition is to provide clean mobility solutions for all our customers, as well as expand our digital services to cities.”

Source:“Faurecia Investor Day demonstrates strong profitable growth of its Clean Mobility Business driven by innovation and breakthrough technologies.” Faurecia. June, 2017

An interesting move by LKQ, which affected both its OE and aftermarket business, was the LKQ purchase of Pittsburgh Glass Works (PGW) and the turnaround selloff of the OEM automotive glass portion of the business to Vitro on March 17. This drove Vitro’s shares up 3.5% upon announcement. This deal supports not only the glass sales but the technology that utilizes it, such as heads-up display (HUD), advanced driver assistance systems (ADAS) that utilize cameras, etc. LKQ President and CEO Robert Wagman said in a statement, “PGW’s industry-leading OEM business fits well with Vitro’s long-term growth strategy within the automotive glass manufacturing industry, and this divestiture allows LKQ to focus on our aftermarket glass distribution operations and the synergies that exist with our core North American auto parts distribution business.”

Source: Huetter, John.”LKQ sells off OEM auto glass business of PGW to Vitro for $310M.” RDNRepairer Driven News. December, 2016

Thoughtful companies are evaluating what’s needed to increase market share, explore new markets, and propel their organizations past the challenges that lie ahead. These actions and strategies are crucial, and can set an organization apart by how it allocates resources.

As a leader in market research, DuckerFrontier can help identify areas of opportunity in current or adjacent markets, to help your organization quickly grow. Please reach out to us for more information on supporting strategic planning initiatives and market research needs.

Duckerfrontier will speak at car mbs

DUCKERFRONTIER WILL SPEAK AT CAR MBS

DuckerFrontier’s Abey Abraham, will be presenting at CAR MBS (Management Briefing Seminars) 2017. Abraham is Managing Director at DuckerFrontier, and works closely with key North American and global accounts to help achieve strategic growth objectives. With a core focus on DuckerFrontier’s light vehicle and materials practices, Abraham is actively involved in client initiatives, including alternative light weighting and materials strategies, telematics and infotainment technology assessment, alternative supplier assessments, as well as market entry efforts in developing regions.

Mr. Abraham will speak on July 31 at CAR MBS, the first day of the four-day event (from July 31 to August 3) taking place in Traverse City, Michigan. The CAR Management Briefing Seminars feature thought-provoking, content-rich sessions led by many automotive industry leaders and visionaries. The event will also bring together experts, practitioners and policymakers, to connect with management executives from automakers to discuss where the global automotive industry is headed.

Attendees of CAR MBS 2017 are drawn from various industry segments, including public transportation, automotive, logistics and mobility. Management from automakers and suppliers – along with representatives from the financial community, government and automotive press – will focus on the issues impacting the industry and the pathways to success. Additionally, CAR MBS will address topics such as: manufacturing, trade, strategy, mobility, restructuring, sales, production forecasts, fuel emissions and more.

To learn more about CAR MBS 2017, please go to:

http://www.cargroup.org/mbs/

Duckerfrontier’s abey abraham to speak at aluminium china 2017

DUCKERFRONTIER’S ABEY ABRAHAM TO SPEAK AT ALUMINIUM CHINA 2017

DuckerFrontier’s Abey Abraham, will be presenting The Road Ahead for Automotive Materials, at Aluminium China 2017. Mr. Abraham, Managing Director – Automotive Materials at DuckerFrontier, works closely with key North American and global accounts to achieve their strategic growth objectives. With a core focus on DuckerFrontier’s light vehicle and materials practice, Abraham is actively involved in client initiatives, including alternative light weighting and materials strategies, telematics and infotainment technology assessment, alternative supplier assessments, as well as market entry in developing regions.

Abraham will speak at Aluminium China on July 20, the second day of the three-day event (July 19-21) in Shanghai. Aluminium China is Asia’s top aluminum industry platform for the aluminum industry supply chain, and will bring together leading industry figures, state-of-the-art technologies and advanced applications related to aluminum. Aluminium China 2017 will host more than 400 exhibitors from 75 countries and regions from around the world.

DuckerFrontier – A Pioneer in Online B2B Communities

DUCKERFRONTIER – A PIONEER IN ONLINE B2B COMMUNITIES

What if, as an industrial company, you could have permanent access to critical qualitative insights gathered directly from your clients and prospects – collecting their feedback, their needs and expectations in real time?

End-consumers’ digitization has already made this possible in B2C markets, where many online communities and panels exist now.

For years, DuckerFrontier has been a pioneer in the creation of B2B online communities from several European countries, where members are professionals from various markets, including transportation, construction, heavy equipment and industrial. It can be a crucial challenge to reach the right people with the most accurate questions – the ones that empower your marketing team with exactly the data it needs. It is DuckerFrontier’s role to continuously work to keep you in direct contact with your market and your customers.

We recruit professionals who engage with your community, then we analyze the insights we gather through those community discussions. One of our recent achievements using this method? We provided our client with equipment rates from several transportation companies, which was a good way for the company to compare and assess a new service offer, and a great way for community members to share their disappointments and expectations.

A multitude of benefits can arise from online B2B communities:

  • Continuous engagement with, and learning from, community members
  • The ability to discuss, illustrate and stimulate each other in endless ways
  • Insights that flow from a complete customer experience
  • Exponential sharing, both through direct knowledge and seeing market player exchanges

And it’s only the beginning. To discover many more advantages, and just how B2B marketing works, you can download our White Paper on Qualitative Online B2B Communities.

Duckerfrontier will speak and moderate vehicle telematics 2017

DUCKERFRONTIER WILL SPEAK AND MODERATE VEHICLE TELEMATICS 2017

Markus Pfefferer has been confirmed as a speaker and moderator at Vehicle Telematics 2017 in Pune, India, from August 17-18. Pfefferer is responsible for the development and management of client engagements throughout India, the Middle East and Southeast Asia. Additionally, he has assisted several companies in their efforts to expand globally – through strategy formulation, business development and restructuring of organizations and administrative processes. Pfefferer has played a significant role in facilitating cooperation across various cultures.

Pfefferer’s appearance at Vehicle Telematics 2017 spans both days of the event – the largest and most sought-after B2B/B2C platform to discuss relevant trends that guide the next wave in the automotive industry. The event serves as a forum to bring together experts, practitioners and policymakers, to connect with senior-level executives and discuss the business possibilities of vehicle telematics.

“Telematics India has evolved over the years into the leading event on connected cars and automated vehicles in India. Its impact, however, reaches beyond India, influencing the entire region. We’re honored and proud to be part of the event again, and we look forward to interesting presentations and discussions over these two days,” said Pfefferer.

In its seventh edition, the conference will bring together expert keynotes, case studies and panel discussions. Attendees will come from various industry segments, like public transportation, automotive, logistics, mobility, telematics and consumer electronics. Some of the topics Telematics India will address are: Connected Vehicles, Automotive Cyber Security, Fuel Optimization, Advanced Driver Assistance Systems (ADAS), Connectivity Services, Driver Behavior Management, Vehicle Tracking, UBI, Policy & Industry Trends, and more.

To register for Telematics India, please go to:

http://telematicswire.net/conf/2017/pune/registration.html

Duckerfrontier attends movin’on 2017 | michelin challenge bibendum

DUCKERFRONTIER ATTENDS MOVIN’ON 2017 | MICHELIN CHALLENGE BIBENDUM

DuckerFrontier’s global representatives Scott Ulnick and Jochen Kemnitz attended MOVIN’ON 2017. This was the 13th edition of the global sustainable mobility summit, and took place June 13-15 in Montreal. Nearly 4,000 were in attendance, including civil society stakeholders such as NGOs, PMEs and start-ups, along with members of the political, industrial, scientific, business and media communities.

The three-day event featured forums, roundtables, private sessions, over 30 international speakers, and more than 40 workshops that introduced innovative vehicles and sustainable technologies. Discussions at MOVIN’ON 2017 addressed the challenges of mobility, and provided insight into economically viable environmental solutions. From Kemnitz’s experience at MOVIN’ON, he notes, “the point was made that changes ahead can be accelerated or better managed through including the voice of citizens and users.”

This global summit, first held in 1998 and originally called the Michelin Challenge Bibendum, is now sustainable mobility’s flagship gathering. In 2017, important changes to Michelin Challenge Bibendum include:

  • More collaborative and participative activities
  • More open approach to the full range of mobility ecosystems
  • Greater focus on concrete initiatives
  • Showcase for work by the Michelin Challenge Bibendum Open Lab
  • A new name: MOVIN’ON

After MOVIN’ON, Kemnitz concluded how much he enjoyed the format of the summit: “We thank Michelin for this great event and for the opportunity to participate. The workshops that I attended were at the crossroads of innovation concerning data, communication technology, and behavioral change, all improving vehicles and their operation to the benefit a more sustainable and citizen-friendly transport activity.” MOVIN’ON 2018 is confirmed again in Montreal, and DuckerFrontier is looking forward to contributing at this event.

To learn more about MOVIN’ON 2017, go to:

http://www.michelin.com/eng/sustainable-development/better-mobility-for-everyone/movin-on

The era of smart – trends in smart building technology adoption

THE ERA OF SMART – TRENDS IN SMART BUILDING TECHNOLOGY ADOPTION

“Smart buildings/homes” and the “Internet of Things” (IoT) have dominated headlines in recent years as an emphasis on energy efficiency has remained a focus of global governments and corporations. However, headlines do not necessarily equate to guaranteed growth. Forecasts for overall growth in the development of “smart buildings” are strong – according to recent reports and press, the global smart building market will grow at a compound annual growth rate of 34-35% from 2016 to 2021, totaling roughly $25 billion by 2021, up from approximately $6 billion in 2016.

Such forecasts imply substantial opportunity for manufacturers of different types of smart technology, and have spawned tremendous investments by manufacturers in innovation and technological advancements of smart equipment. However, opportunity for smart technology manufacturers is not only about top-line growth in the smart building market – what matters more is understanding growth potential nuances by technology segment, as well as building and tenant type. Despite overall growth expectations in the market, not all technology segments are enjoying the same rate of adoption. The greatest opportunity exists for those manufacturers who are able to differentiate between segments, and excel in those segments that present the greatest growth potential.

DuckerFrontier has been tracking this industry for several years. We recently conducted a study with large commercial architectural and engineering companies across the U.S. to assess the current level of smart building and smart technology installations, and to evaluate trends and perceptions within the industry for smart equipment. Despite headlines of projected exponential market growth, adoption of different types of smart equipment in commercial buildings varies by technology segment, and many segments still have a long trajectory toward becoming standard practice.

In DuckerFrontier’s white paper: The Era of Smart – Trends in Smart Building Technology Adoption, you’ll learn:

  • Trends and perceptions related to smart technology
  • Primary drivers of smart building development
  • What factors have the greatest impact on end-users and their purchase decisions for smart technology
  • What can be done to enhance interest in the market and expedite adoption of smart equipment technology

The use of telematics in heavy equipment

THE USE OF TELEMATICS IN HEAVY EQUIPMENT

Telematics refers to the process of capturing and processing data through telecommunications and informatics. The heavy equipment industry plans to utilize the technology more, to measure and optimize the maximum utilization of a fleet. Telematics serves as a management solution that combines ruggedized hardware, powerful website applications, global satellite data and cellular data communications to track assets in the farthest reaches of the world. Additional abilities include:

  • Tracking asset allocation
  • Better schedule repairs
  • Operator efficiency improvements
  • Theft reduction
  • Fuel consumption reduction
  • Fuel tax refunds
  • Productivity improvements
  • Accurate estimates for jobs

Telematics have been popular in the automotive and car insurance industries, but many companies have discovered definite integration benefits in the heavy equipment industry as well. The ability to instantly attain location data, and a list of vehicles showing the status of each, gives companies the control to instantly optimize equipment in one centralized, web-based interface.

DuckerFrontier provides clients within both the building and construction industries, as well as the heavy equipment industry, with in-depth global research, thoughtful analysis and cutting-edge market intelligence. DuckerFrontier’s services and capabilities within the telematics industry include:

  • Component sourcing forecast and planning
  • Technology testing, feasibility and launch assistance
  • Regional opportunity assessment
  • Production forecasting
  • Competitive analysis
  • Identifying acquisition and merger candidates
  • Price and cost analysis
  • Supply chain analysis
  • Market assessment

Abey abraham confirmed as speaker at sapa academy – may 24-25

ABEY ABRAHAM CONFIRMED AS SPEAKER AT SAPA ACADEMY – MAY 24-25

Abey Abraham, Managing Director – Automotive Materials, at DuckerFrontier has been confirmed as a speaker at Sapa’s upcoming Profile Academy on Transportation. This exclusive, two-day educational course on aluminum led by the nation’s foremost aluminum experts, will take place in Troy, Mich., from May 24-25.

Abraham works closely with key North American and Global accounts to help achieve strategic growth objectives. With a core focus on DuckerFrontier’s light-vehicle and materials practice, Abraham is actively involved in client initiatives, including alternative lightweighting and materials strategies, telematics and infotainment technology assessment, alternative supplier assessments, as well as market entry in developing regions.

With more than 12 years of experience, Abraham directs multiple client engagements in the fields of technology trend assessment, competitive analysis, the voice of the customer, market size and segmentation, and data modeling. Since joining DuckerFrontier, Abraham has managed several global initiatives, including leading project teams throughout Europe and Asia. He’s also a popular speaker for many automotive market events, including light-vehicle material trends and market entry strategies for foreign markets.

Since 1994, Sapa has been the leading educator within aluminum systems in North America, and provides more than 40,000 hours of technical training annually to stakeholders worldwide. For more information on Sapa’s profile academy, visit www.aluminumeducation.com