Managing Director of DuckerFrontier’s Asia Pacific practice, Markus Pfefferer recently wrote an article for Automotive World’s November 2019 edition on India’s readiness to adopt smart mobility.

While some manufacturers have begun to move into the electric vehicle space, the current business culture still needs to change to encourage mobility technology and shared mobility.

Tata Motors, another of India’s leading automotive manufacturers, has created a separate division to explore ways to tap into its entire range of passenger and commercial vehicles for offering shared mobility solutions. The new department, Mobility Innovations Hub, will also look at collaborating with start-ups such as Ola, Uber and with freight aggregators.

Millennials are a large driver of technological advancements in India, with 50% of the generation questioning the need to own a vehicle. This type of change in consumer behavior and willingness-to-pay is disrupting the current business environment and spurring change in automotive manufacturers in India.

Read the full article on Automotive World here. More from Markus on vehicle telematics and electrification in India here.

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