The annual North American Service Benchmark (NASB) is a forum for participating OEMs to examine trends in automotive service, establish metrics to measure their performance, and share best practices with one another. Today, NASB boasts 21 automotive brands, with the conference bringing together 150 participants, covering more than 10 topics across two days.
Topics like wholesale support are tough to cover at Ducker Carlisle conferences because they often span parts and service, and depending on the company’s organization structure, can be owned by one or the other group. This means they make ideal Focus Days because OEMs can send attendees from across their organization. This year’s Wholesale Support Focus Day will focus on Mechanical Wholesale – which refers to all the bulk service-related genuine products sold to independent repair facilities, chains, resellers, and fleets. The focus day will cover a mix of sales and marketing, program structures, reporting, fulfillment, and customer support topics designed to improve OEM understanding of the latest in wholesale and how to grow the business and cut costs. Collision Wholesale will be out of scope for this event so that we can get an even deeper view into Mechanical Wholesale topics.
- Who manages Wholesale in the organization?
- How does wholesale performance change or differ depending on its management?
- What is current market share and what are OEMs doing to improve share?
- What are the biggest opportunities and risks to wholesale as a business model?
- Case studies on marketing programs, fulfillment, and customer support in areas such as marketing campaigns, fulfillment models, and dealer training and support