Managing Director of DuckerFrontier’s Asia Pacific practice, Markus Pfefferer, recently moderated a panel at the TI Auto event in Pune, discussing trends and disruptions in the electric vehicle space in India. Gaining insights from local OEMs, service providers, and regulators, Markus shares some key takeaways from the event below.

Mobility behavior is beginning to shift in India and around the globe. With its large population clusters, a young demographic that is well connected to the internet, and rising incomes, India is expected to be a leader in shared mobility by 2030. Four technology-driven trends are driving change in the current automotive landscape, shifting markets and revenue pools:

  • Electrification
  • Shared mobility
  • Connectivity
  • Autonomous driving

Hybrid solutions and alternate fuels such as ethanol and CNG will also play a crucial role in the adoption of electrification in India. Alternative fuel does not require additional infrastructure resources such as charging stations, making it an accessible and scalable solution for both the Indian government and automotive companies. Overall, we see three key players who need to work hand in hand to facilitate the penetration of these trends in the market.

The government is a major driver for electrification in India and many other markets across the globe. Defining regulations on emissions and fuel efficiency, as well as exploring incentives and subsidies can support electric vehicle adoption. This in turn will help develop an ecosystem to support more sustainable forms of transportation.

Power, fuel, and charging infrastructure companies can utilize technology innovation to drive EV adoption. Finding solutions for faster charging infrastructure, providing stable power supply, and innovating business models through battery leasing, swapping infrastructure, and deploying fast chargers can enable easy and rapid charging for more widespread EV adoption.

The automotive industry is arguably the most significant driver of electric vehicle disruption in India. By changing the product and component mix, building the right talent pool, and improving the performance of batteries and electric vehicles, the industry can bring EV to life in a more scalable way. However, we have seen limited success in India with alternative vehicle technology thus far, highlighting the need for government support.

Ultimately, we expect a large uptick in all-electric, hybrid, CNG, or E20 compliant vehicles on the road in India post-2030. This shift will not only help environmental sustainability, but also allow the Indian government to minimize dependence on fuel imports.

DuckerFrontier’s Automotive team is at the forefront of key trends impacting the industry. Thus, our goal is to help clients deliver growth solutions to support critical business decisions and growth strategies. How can we help you deliver better outcomes for your business? Contact us here to connect with a team member.