Ducker was engaged to build a consistent and repeatable process to implement internally, with the goal of continually feeding the pipeline with innovation ideas and concepts. By adopting a scalable and repeatable process within the client organization, customer-centric innovation and accelerated commercialization become a core competency and ultimately, lead to enhanced market and competitive positioning.
The client holds a leading competitive position underpinned by its reputation for innovative design. To maintain its competitive edge, the client engaged Ducker to develop a New Product Development Playbook, designed to increase its innovation pipeline and accelerate commercialization of new technologies.
Ducker’s proprietary market intelligence, tailor-made market research and proven methodology developed by an expansive base of leading researchers and analytical minds delivers impressive outcomes and faster commercial results. To learn more and connect with the Research & Consulting team, click here.