NAPB OEM Representative Guidelines

NAPB OEM Representative Guidelines

Welcome to the NAPB Conference Preparation Process! This guide was developed to help OEM Representatives better understand the expectations of their role both leading up to the conference, as well as at the conference.

This guide covers:

  1. NAPB Introduction
  2. OEM Rep FAQ
  3. Appendix: Session Format Detail

Carlisle will be hosting a webinar on Wednesday, October 19th at 3:00 pm ET for OEM Reps to kickoff the conference season and to answer any questions you may have. Register Here

A recording of this webinar will be made available to those who are unable to attend. For additional details, or if you have any questions on your role or the conference overall, please reach out to

Who is Carlisle?

As the leader in aftersales strategy and insights, Carlisle leverages our unparalleled knowledge and vast experience when we partner with our clients to solve their most complex problems, drive growth, and create value. Global OEMs in the automotive, agriculture, construction, heavy truck, and power equipment sectors have been coming to us for over 30 years because of the value we deliver as benchmarking specialists. To learn more about Carlisle & Co, visit our website:

The North American Parts Benchmark (NAPB) Conference is an annual, three-day benchmarking event, including participants from most major motor vehicle OEMs. Additional details and the conference website will be coming soon.

The 2023 conference will be held at the Sheraton Universal Hotel on April 25th – 27th. The benchmark provides companies unparalleled opportunities to understand their relative performance and learn potential ways to improve their service parts business.

Below is a general timeline of responsibilities leading up to the conference:


The OEM Rep Role

  • What is an OEM Rep?
  • Do I have to attend the conference in-person to be an OEM Rep?
  • Why was I chosen for this role?
  • Can I be an OEM rep for multiple sessions?

Conference Prep Process

  • Who will I be working with from Carlisle?
  • What information will I need to provide?
  • Why is the information due so far in advance of the conference?
  • What will be done with the information I provide?
  • How do I know if I’m allowed to share the requested data/information?
  • What happens after I’ve responded to the information requests?

OEM Reps at the Conference

This section outlines roles and requirements for individuals acting as OEM Rep for a breakout session at the NAPB Conference. Note that depending on the format and final scope of your assigned session, you may or may not be asked to participate as an OEM Rep at the conference. All conference attendance decisions are made by your steering committee member(s) – if you have any questions regarding your planned attendance, please contact them directly.

  • What is my role at the conference?
  • Can I swap out OEM Rep role for someone else from my team?
  • How should I prepare leading up to the conference?
  • What can I expect in terms of room arrangement and format?
  • Will audience members be allowed to participate in discussions or ask OEM reps questions?
  • When do I need to arrive at the session?

After NAPB

  • What do I need to do after the NAPB conference?
  • Will I be assigned to be an OEM Representative at next year’s conference?

Appendix: Session Format Details

There are several different types of breakout sessions at the conference, each of which has a unique setup and participation expectation from the OEM Reps. Below you will find more information on each of these session types to help you better understand how your session will be formatted, and what will be asked of you in terms of discussion.

Roundtable & Presentation Discussions

For both of these session types, each company has an OEM Representative who sits at a table in the middle of the room, while a Carlisle facilitator stands in front of the group and guides the discussion. Typically, these sessions begin with a short presentation by the facilitator, summarizing the answers provided by the OEM Representatives through a pre-conference questionnaire. Select OEM Representatives will share prepared slides to the group and field questions, based on whether they are doing something notable in that area. Roundtable Discussions tend to rely more on these OEM case studies, while Presentation & Discussions rely more on Carlisle facilitator presentation. The conversation in these sessions is generally among the OEM Representatives sitting at the table and the facilitator, though audience members are welcome to ask questions and offer insights.


For this session type, several OEMs have OEM Representatives sitting at a table in the middle of the room, while a Carlisle facilitator stands in front of the group to direct the conversation. The Carlisle facilitator will introduce the topic, then hand off all presentation to the OEM Representatives, who will present their prepared slides to the group. The facilitator will be strict on presentation time limits to keep the conversation moving, allowing for brief conversation and questions around the OEM case studies. Round-Robin discussions typically cover broader topics, with fewer OEM presentations and more room for open discussion, while Lightning Rounds are fun and fast-paced, incorporating a ton of actionable information in a short amount of time.


In these sessions, a small number of Panelists sit in the front of the room and speak to the audience-at-large about the topic. The Carlisle moderator typically gives a short presentation on the topic, and then facilitates discussion amongst panelists, allowing audience members to ask panelists questions. Panelists share information about what their respective companies do in that area, as well as answer questions from the facilitator and audience members. Moderators may modify the process somewhat, so it is best to speak with them in advance to fully understand the intended process for your panel.

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