Sustainability Highlights from the 2021 NASB Service Outlook Presentation
For an automotive OEM, sustainability needs to mean more than just rolling out sustainable products, such as electric vehicles. Having an eco-friendly product is just the first step. Step two is creating sustainability-focused processes and experiences so that the entire customer ownership experience is cohesive and sends the message that sustainability matters. OEMs must work closely with their dealers to identify initiatives that will have the greatest impact on the environment as well as on costs. Sustainability can and should be a universal win, so it is important that OEMs succeed in presenting an effective business case to generate dealer buy-in.