It would be hard to find a B2B executive who doesn’t think that it’s a good idea to get closer to their customers. But transforming your business into a customer-centric organization can be challenging—where do you start?

As part of our research on customer centricity, we created a strategic framework to give executives concrete steps to build a global customer-centric B2B organization. Called the Five A’s, the framework lays out five activities necessary to building customer centricity.

Download our new infographic to learn more about the Five A’s and the questions you need to ask at each step on the road to customer centricity.

Looking for help implementing a customer-centric transformation at your company? Our experts can help you better understand your customers and their challenges, and how you can better serve them. Contact us to learn more or download the executive summary from our latest report, Building a Customer-Centric B2B Company.