The Automotive Service Advisor Survey is focused on enabling OEMs to support their service advisors in improving end-customer satisfaction (CSI), service retention, and dealer profitability. Across the automotive industry, service advisors have the highest turnover within the dealer fixed operations department. Yet at the same time, advisors are responsible for more customer “face time” than any other position within the parts / service departments.
As such, this survey focuses on two key objectives – how the OEM can help make advisors more effective (e.g. service initiation, training, technology, MPIs, express service, etc.) and how the OEMs can help to reduce advisor turnover (satisfaction, compensation, career progression, etc.) This survey is currently offered for the automotive industry.