Europe Isn’t Enough:
The Next Growth Markets for B&C Manufacturers
Construction output across major European markets worsened through 2026. This report screens thirty markets outside Europe against three strategic lenses and identifies where building and construction manufacturers should place their next bets.
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Thirty ranked markets, four market archetypes, and the go-to-market model for each.
Download the ReportFuture building and construction growth lies beyond Europe, but winning requires the right markets, portfolio mix, and route-to-market, not simply a larger footprint.
Growth Is No Longer Driven by Scale
Incremental construction demand is concentrating in underbuilt, infrastructure-constrained markets rather than the largest economies. Mature markets remain important for revenue, but the strongest momentum now sits in mid-scale, high-growth markets that require entering ahead of maturity.
Infrastructure Growth CAGR, 2025–2030
Three Findings That Should Reshape the Growth Conversation
Europe alone will not sustain growth
The most attractive building and construction markets are defined less by size and more by remaining urbanization potential. Asia, led by India, Indonesia, and the Philippines, stands out as the primary engine of growth.
Market size is not enough to prioritize on
Manufacturers should screen growth markets through three lenses: demand attractiveness, accessibility and execution risk, and ability to win. Attractiveness alone does not answer whether a manufacturer can compete.
Winning portfolios balance four archetypes
Manufacturers need a mix of scale anchors, accessible growth markets, high-growth strategic bets, and selective high-upside options, each requiring a distinct investment model and route-to-market.
Top-performing players will be those entering ahead of market maturity and managing volatility, not avoiding it.
Where Should You Place Your Next Bet?
Talk through how the four market archetypes apply to your current footprint and product portfolio.
Schedule a ConversationReady to Identify Your Next Growth Markets?
Download the full report for the complete thirty-market ranking, all ten in-depth country profiles, and the go-to-market model for each archetype.
Download the Report Or book a briefing with our BC&I Europe team
