Ducker has extensive experience in supporting clients with their product development and innovation processes including the earlier stages of discovery and ideation. Ducker also has decades of experience studying end-use market segments and end customers served by the client, providing us with an intimate understanding of the complexities of our client’s customer base and market dynamics as well as the credentials to successfully collaborate and coach the client’s core team through the research, analysis and adoption process.
Ducker proposed a threefold solution. First, Ducker established a consistent and repeatable discovery research and analytical process and playbook for the client to implement with its customer facing team members. Second, we provided discovery research training for the client’s team members who frequently interact and visit with end customers, so they are confident and effective in their ability to observe, assess and analyze customer needs and identify innovation opportunities. Lastly, we supported phases of customer research with on-site, collaborative visits to key customer accounts working side by side with the client’s team members.
Through close collaboration with client core team members, virtual training conducted by Ducker team, and in-person interviews and exploratory observational research with key client customers, Ducker delivered a New Product Development Playbook with consistent and repeatable discovery research and analytical processes.
The Playbook provided the client with a comprehensive framework and internal competencies for developing innovative ideas and concepts to continually feed the new product development pipeline.
With Ducker’s support, the client adopted a proven and repeatable process by which their teams observe, understand, and address existing customer issues and drive customer-focused innovation, leading to accelerated new product development, and increased success of commercialization.