Ducker was approached by a global supplier of specialized processing equipment and engineered solutions serving critical processing industries such as food & beverage and industrial markets. The client firmly believes that continuous innovation and delivering increased value to customers are vital to advancing competitive differentiation, business growth and success. The early stages of new product development center on the discovery of customers’ unmet needs, latent needs, workarounds, and desired business outcomes leading to ideation and potential concepts to consider for development.

Ducker was engaged to build a consistent and repeatable process to implement internally, with the goal of continually feeding the pipeline with innovation ideas and concepts. By adopting a scalable and repeatable process within the client organization, customer-centric innovation and accelerated commercialization become a core competency and ultimately, lead to enhanced market and competitive positioning.

The client holds a leading competitive position underpinned by its reputation for innovative design. To maintain its competitive edge, the client engaged Ducker to develop a New Product Development Playbook, designed to increase its innovation pipeline and accelerate commercialization of new technologies.

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