As part of a shared ambition to accelerate growth in specialized and resilient end-markets, Ducker Carlisle and Saint-Gobain Marine partnered in 2026 to assess the commercial potential of selected Saint-Gobain interior solutions in the marine industry—spanning Gyproc (gypsum-based systems) and Novelio (fiberglass wallcoverings).

This collaboration marked a structured, business-first effort to better understand where and how these solutions could create value across a range of vessel types—from passenger vessels (cruise ships, ferries) and recreational boats (yachts), to cargo ships and offshore/service vessels—while taking into account the specific constraints of shipbuilding: fire safety, weight, durability, prefabrication, and certification requirements.

Over several weeks, the joint team combined market modeling, secondary research, and a broad set of stakeholder interviews across the marine ecosystem. Discussions involved key decision-makers and influencers, including shipyards, turnkey interior outfitters, marine architects/design studios, OEMs, and expert bodies involved in marine safety and compliance.

Rather than looking at products in isolation, the study focused on the decision logic and adoption conditions in real projects:

  • Where are the largest addressable interior surfaces by ship type and space category (cabins, public areas, functional zones)?

  • Which materials and systems are currently established—and why?

  • What are the critical purchasing criteria (fire resistance, weight, durability, installability, aesthetics, certification pathways)?

  • What would make stakeholders willing to test or switch to alternative solutions—and what barriers remain?

The project delivered a fact-based view of the opportunity and helped clarify the realistic routes to market—highlighting where certified, lightweight, prefabrication-ready systems dominate today, and where targeted use cases and proof points could open practical entry points for Saint-Gobain solutions.

This work also reflects Saint-Gobain Marine’s commitment to exploring growth opportunities with a strong market perspective, and its willingness to collaborate across internal brands and external stakeholders. For Ducker Carlisle, it reinforces the value of applied market intelligence—especially when it connects technical realities, stakeholder dynamics, and commercial decision-making into actionable strategy.

We are proud of this collaboration and grateful for the trust placed in our team. The insights generated will support Saint-Gobain Marine in shaping next steps—from prioritizing the right vessel segments and applications to refining positioning and activation initiatives.